KOLOA, Hawaii, May 3, 2016 /PRNewswire/ — KonaRed Corporation (OTCQB: KRED), a pioneer of the coffee fruit category and manufacturers of premium Hawaiian coffee products, today reported positive growth in sales of its new line of cold brew coffees.
KonaRed’s President and COO, Kyle Redfield, commented, “Sales of KonaRed® ready to drink cold brew coffee have increased by triple digits each month since launch in February. Unit sales of our cold brew line increased by 157% between February and March, and this continued with a further increase of 134% between March and April. We’re getting onto shelves of retailers at a fast rate and re-orders have been coming back quickly as well. This product category is gaining significant momentum.”
KonaRed’s line of cold brew coffees includes flavors in Original, Hawaiian Vanilla, and Espresso. Cold brewed coffee is a new trend being labeled “fourth generation coffee” by the coffee industry and is created by a process in which roasted and ground coffee beans are steeped in cold water for over 16 hours. KonaRed has now launched its cold brew in stores such as Whole Foods Markets and Safeway in Hawaii and demand is growing from new customers as retailers plan for summer beverage sales.
Redfield continued, “In February, cold brew coffee sales were 13% of total sales, in March this increased to 25% of total sales, and in April we’ve seen cold brew coffee account for 54% of our April total sales. Based on current retail shelf placements, if monthly orders continue at a seasonally adjusted level of what we’re now experiencing, we could see cold brew coffee add over 50% to our baseline revenue from 2015. Our results in quarter one will be the tail end of the re-alignment which we’ve been engineering since late 2015 and we expect quarter two to benefit from the growing number of independent retailers and new mass retail chain authorizations adding our cold brew coffees to new shelves and regions throughout U.S.”
To view the original version on PR Newswire, visit: https://prnmedia.prnewswire.com/news-releases/konared-corporation-reports-positive-growth-trend-in-cold-brew-coffee-sales-300261309.html